It is laudable that some efforts are made at least on paper to break the malpractices relating to prescription of medicine brands. How much these will be translated into reality, and the mechanism to supervise or regulate does not seem to be clear at this stage, given the history of corruption, black money, changes in policies due to change in governments, lobbying, etc.
If the authorities are really interested in promoting generic drugs and thereby avoiding irrational use of drugs the role of pharmacists in India has to be completely overhauled, empowered, and redefined, right from the stage of education, licensing, practice, etc. through a fresh set of laws. Unless this is done and a suitable and sustained regulatory bodies are set up nothing tangible is likely to happen at least in the near future.
